Supercharge Your Small Business Marketing With Chat GPT

In today's fast-paced digital world, marketing is crucial for small businesses to thrive and stay ahead of the competition. However, running a business is time-consuming, and finding the hours to craft compelling content can be a challenge. That's where ChatGPT comes in. This powerful language model developed by OpenAI can revolutionize your marketing efforts, helping you save time, improve your content, and ultimately drive more customers to your business. Best of all, the free version provides all the functionality you could ever need.

In this blog, we'll explore how local service-based businesses can leverage ChatGPT across various marketing channels, from blog writing to drafting social media posts and beyond.

It’s all in the prompt

With ChatGPT, you get out of it what you put into it…literally. If you don’t take time to draft an effective prompt, the result will be bland, uninspired and disappointing. So, while ChatGPT is an incredible time-saver for small businesses, don’t expect it to magically cut your marketing efforts to zero.

To write good prompts for ChatGPT, it's important to be clear, specific, and provide context. Begin with a concise introduction or question that clearly states the desired outcome. Break down complex requests into smaller, manageable parts. Include relevant details, examples, or constraints to guide the model's response. Avoid ambiguous or vague language, and consider the desired tone or style of the response. By crafting well-structured and detailed prompts, you can enhance the accuracy and relevance of ChatGPT's generated responses.

Good Prompts vs Bad Prompts

For example, here’s a bad prompt:

Write a blog for an electrician about installing an electric charging station in your home.

In contrast, a great prompt will get you 90% of the way to a great response on your first try:

Write a 1500-2000 word blog for Joe’s Electric LLC in Potomac, MD (website link here). The topic of the blog is how installing an electric charging station in your home can save you money in the long run. Topics to address include: where to find an electric charger and how much it costs; how much it costs to install an electric charger; information about the federal and Maryland state tax credits for installing an electric charging station; and a comparison of average electric bills before and after installation. Cite at least one statistic on long-term cost savings from electric car ownership and include hyperlink. Make the tone friendly and conversational. The audience is upper-middle class homeowners in suburban Maryland between the ages of 35 and 70.

See the difference? A good prompt guides ChatGPT by setting parameters:

• Type of content (e.g. blog, social media post)

• Author

• Length

• Audience

• Tone

• Topics to include

• Request for specific statistics or reference

Now, let’s look at all the ways you can use ChatGPT to streamline your marketing and deliver high-quality content with less effort.

Find your brand voice

Chat GPT can help you establish and maintain a consistent brand voice across all your marketing channels, ensuring a cohesive and memorable brand image. The platform learns as you use it, and with time and feedback, the outputs will more closely match your ideal brand voice.

Experiment with prompts that help you find fresh ways to sell your service:

Write 10 taglines for a lawn care business in Washington, DC called Green Acres Landscaping.

Or brainstorm language that helps you connect with the needs of your target audience:

Identify 20 reasons why a homeowner might want to hire a company to paint the exterior of their house. Include reasons that are practical, economic and emotional.

Craft captivating blog content

Maintaining an active blog is an effective way to engage your audience and establish your expertise in the industry. But generating consistent and high-quality blog content can be a daunting task.

Fortunately, ChatGPT can compress the time it takes to write a blog from hours to minutes. Better yet, for those who business owners who don’t fancy themselves wordsmiths, the result might also be a professional and polished piece of writing.

That said, your input is still very much a part of the final product. It’s you, and not ChatGPT, who knows your customers most Frequently Asked Questions. You are the one who recognizes industry trends, and have spent hours on the phone guiding your customers to better understand your services. Make sure your prompts reflect that expertise and, regardless of your writing skills, ChatGPT will produce informative and engaging content that resonates with your target audience.

Polish social media posts

There is no greater time suck for many local businesses than the relentless pressure to post on social media. And while a minimal presence on Facebook, Instagram or LinkedIn might be table stakes for your online presence, it doesn’t have to consume all your energy.

By providing the model with the key message you want to convey, ChatGPT can craft concise, attention-grabbing social media posts that align with your brand's voice. Better yet, it produces posts that include both emojis and hashtags:

Whether it's promoting a new service, sharing customer testimonials, or announcing exciting updates, Chat GPT can help you optimize your social media presence and engage your followers effectively.

Write compelling website content

Your website serves as the digital face of your business, making it crucial to have persuasive and informative content that converts visitors into customers. With ChatGPT, you can streamline the process of creating or refining your website content. Simply provide the model with an overview of your business, the key benefits you offer, and any unique selling points, and it can help you generate engaging copy that effectively communicates your value proposition. From your homepage to your service pages, Chat GPT can help you write persuasive and SEO-friendly copy.

Brainstorm headlines for emails

Email marketing has the best return on investment of any marketing channel. But with email, your headline is your destiny: 47% of recipients open email based on the subject line alone.

ChatGPT can lend a hand by brainstorming catchy and attention-grabbing headlines for your emails. Whether you're announcing a limited-time offer, sharing valuable content, or inviting customers to an event, ChatGPT can help you create subject lines that make your emails stand out in crowded inboxes.

For example:

Create catchy ad copy

Enhance your ad campaigns by using Chat GPT to brainstorm catchy headlines, persuasive ad copy, and impactful calls-to-action. After all, great ad copy is the key to maximizing your advertising ROI. Plus, generating ad copy quickly helps you A/B test multiple options and identify which messages play best with your audience.

Streamline your marketing with ChatGPT

In a world where time is of the essence, local service-based businesses can benefit greatly from integrating ChatGPT into their marketing strategies. By leveraging this powerful language model, businesses can save time and effort while producing high-quality content for their blogs, social media platforms, websites, and email campaigns. Whether you need help generating ideas, writing drafts, or refining existing content, ChatGPT is a versatile tool that can enhance your marketing efforts.

Ready to take your marketing to the next level? At RS Gonzales, we specialize in providing comprehensive marketing solutions tailored to local service-based businesses. Contact us today for personalized marketing solutions that leverage the potential of this cutting-edge technology.