We turn first impressions into lasting loyalty.
About RS Gonzales
RS Gonzales's people, technology and service come together to deliver one-of-a-kind digital marketing for HVAC businesses.
RS Gonzales is a small business dedicated to helping small HVAC businesses find the success and joy they deserve. Our mission is to help local HVAC contractors harness their untapped superpower and outsmart larger competitors by creating meaningful human connections, earning fanatical customer loyalty, and making smart use of digital marketing and technology.
Who We Are
Your Friendly HVAC Marketing Agency
Our Story
We started RS Gonzales in 2023 to solve a problem we couldn't overlook. The HVAC industry is growing at a record clip. Homeowners tell tales of sub-par services and lengthy waits for service. Yet, thousands of hardworking HVAC contractors with decades of expertise still couldn't get their phones to ring.
These pros were drowning in operational chaos, fighting on the frontlines to serve customers -- with no time left to decode digital marketing for HVAC companies. Outgunned by impersonal mega-brands, no matter their unparalleled services, no one could find them online.
But we knew there was a better way.
Our mission is to help small HVAC businesses thrive by unifying their sales, digital marketing, and technology into a powerhouse all-in-one solution. We give entrepreneurs more time, greater freedom, and unmatched profits.
Every day at RS Gonzales begins with how we serve our HVAC clients, which in turn benefits your local communities and economies.
Our Values
Cultivate Growth
We champion continuous learning and growth, fiercely believing in the transformative power of knowledge and skills. Our ambition fuels our curiosity and propels our upward trajectory.
Celebrate Diversity
We embrace differences, personal and professional. Variety breeds innovation, and in the rich tapestry of perspectives, we find the groundbreaking ideas that redefine industries.
Prioritize Service
Our customers are our pivot. Their success is our victory, and their challenges are our call to action. We don't just serve; we partner, champion, and boost their remarkable journey.
Fuel Innovation
Boldness and innovation are our dual engines. We not only welcome but instigate disruptive thinking. Each day is an opportunity to redefine the norm and set a trailblazing precedent.
Uphold Integrity
Kindness isn't just a virtue; it's integral to our ethos. Coupled with unwavering integrity, we shape our business not just on numbers, but on respect, honesty, and mutual trust.
Foster Community
We're not individuals; we're a collective force. We nourish connections and foster a community that thrives on collaboration and shared success. With RS Gonzales, you're never alone in the journey.
Discover Our Founding Story
Power Your HVAC Business with a Veteran
Small Business Owner
We know a thing or two about the highs and lows of running a local home services business. In 2017, our founders started Tungsten Prep, a tutoring business serving students in Washington DC, Maryland and Virginia. Like many first-time entrepreneurs, we had to learn along the way, including making a lot of expensive mistakes with our digital marketing, technology and operations.
Our story has a happy ending: we built our family-owned business into one of the largest tutoring companies in the Washington, DC region, and profitably sold it in 2022.
Today, we guide small HVAC businesses along that same journey towards profitability, work-life balance, happy employees and even happier customers.
Success
-
Growth
-
Don't Settle
-
Scale
-
7 Figure Business
-
Success - Growth - Don't Settle - Scale - 7 Figure Business -
Small businesses grow best when they partner with other small businesses. Better yet, with RS Gonzales, you enjoy an HVAC marketing agency that specializes in your industry and knows what it takes to build, scale, and sell a successful home services company.
What Makes RS Gonzales Different?
At RS Gonzales, we believe optimism has a ripple effect: treat every business as tomorrow's success story, and its owners will pass that energy to employees and customers. Our people champion your business in every warm, thoughtful interaction
More than just digital marketers, web designers or copywriters, we're experts at helping HVAC businesses identify and respond to new opportunities. Count on us to share recommendations and insights that help you achieve more.
Our People
If your HVAC software runs on duct tape and hope, then RS Gonzales is the marketing agency for you. We consolidate your sales and marketing tools with an all-in-one HVAC CRM that helps you attract more leads, keep clients longer and scale your business.
Our Technology
Growing your small business is like building your dream house. That's why we provide the blueprint, the architect and the workforce. First, we build a comprehensive growth strategy that spans your sales, marketing and operations. Then, our team of diverse HVAC marketing experts goes to work -- giving you the freedom to focus on the parts of your business you love. We get to know you and your business, and invest in your success for the long haul.
Our Processes
Meet Our Leaders
Partner with proven entrepreneurs who know what it takes to take your HVAC business from small to mighty.
Sarah Gonzales
Sarah is a serial entrepreneur and small business enthusiast based in Washington, DC. She thrives on the constant problem-solving of entrepreneurship and the thrill of helping business owners create an outstanding service that solves people’s problems.
From scaling a one-person side hustle to reinvigorating a bootstrapped software company, Sarah offers a wealth of experience with marketing, sales, technology, customer service and finance.
During a 20-year career with the State Department, she brought an entrepreneurial mindset to solving complex foreign policy challenges in Afghanistan, Africa and the Middle East.
Sarah attended Harvard University and loves raising her two kids in the DMV with her business partner and best friend.
Robert Gonzales
Robby is a seasoned leader, skilled negotiator and technology enthusiast who has built large teams in both the public and private sector. He loves helping businesses find affordable ways to use technology and business process improvements to boost productivity, automate routine tasks and liberate the workday for higher-value activities.
In more than two decades with the State Department, he served in Iraq, Africa, the Middle East and at NATO. He is also a sought-after instructor and mentor who teaches diplomacy at the Foreign Service Institute in Arlington, VA.
Robby has a BA from the University of Texas at Austin and an MA from the University of Bath in the U.K.
Meet Our Team
At RS Gonzales, we unite top digital marketing talents from every corner of the globe, offering you world-class strategies that elevate without elevating costs.
From opening restaurants to running a social media agency, Mo is a serial entrepreneur who has done it all. Graphic designer, web developer, strategist and copywriter, Mo is a Swiss Army knife for the small business owner. With tireless dedication, Mo is your quality control powerhouse. He's ensuring that every piece of our work for you surpasses the highest standards, fueling the extraordinary adventure we're embarking on together.
Mo.
With a decade of experience building one-person companies into eight-figure powerhouses, Jean is the strategic mastermind you want in your corner. He brings SEO mastery, content planning and tech skills that don’t just drive traffic; they convert clicks into loyal customers. As a senior executive at one of the largest digital marketing agencies in the U.S., he steered more than 4,000 projects to success. His ironclad project management skills translate into impeccable execution of strategies that leapfrog you beyond the competition.
Jean
With a writer’s finesse and a graphic designer’s visual eye, Warda crafts HVAC social media magic. Expect captivating campaigns that strike with precision — the message clear, the aesthetic sharp. Beyond social media, Warda drives the RS Gonzales welcome wagon. She manages onboarding of our new clients, masterfully guiding new users through our HVAC CRM with ease and clarity and ensuring your first month with us is an effortlessly delightful experience. Thanks to Warda, you’re not only embraced — you’re empowered.
Warda
Toushif blends the analytical chops of a trained lawyer with the creativity of a digital marketing expert to bring you copywriting that hits the mark every time. He’s not just about the flash; his blogs, website content, and email campaigns are meticulously researched and carefully constructed to resonate deeply with your audience. It’s his unique combination of detail-oriented precision and genuine understanding of digital engagement that sets his work apart. With Toushif, your message doesn't just reach people—it moves them. Let’s bring your brand’s voice to life, together.